Branding Exercise

So you want to build a brand?

Perfect. Fill out the questions in this form to get started. We will discuss and use the answers to the questions below to refine your brand and more clearly understand how to position your Unique Selling Propositions.

Your Contact Info

Name(required)

Email(required)

Company Name

Company Overview

What does your business do?

What problem(s) do you solve for your customers?

Who is the target audience / customer?

What is the most important thing you want them to know about you?

Your Competitors

Who are your 3-5 main competitors (direct or indirect)?

For any of the competitors listed above, what do you like about their presence? What do you dislike or think is an opportunity for you to stand out?

What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?

Your Existing Brand

Is there a unique story behind your business or business name or logo?

Share 5 adjective or words that best describe your company.

What do you think isn't working for your brand/marketing right now?

Other

Any additional comments or questions?

You’re all done!